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Prepping For SHTF

How To Spot Fake Prepping Websites

In a previous article we talked about how fake prepping websites are diminishing the prepping community. So let’s take a few minutes and talk about how to spot a fake prepping website.

First, let’s define what makes a prepping website fake. The vast majority of the articles will be along the lines of:

  • 5 best of
  • Stockpile these items now
  • 5 foods that last forever

For example, the website may have articles along the lines of “5 best emergency radios.” All the author does is go to Amazon, look through the selection of radios, pick out the top rated, write an article and include links to the radios. When someone clicks a link to Amazon and purchases an item the website gets a commission.

Some of the readers may ask, “What’s wrong with that?”

Chances are the author has zero hands on experience with the items listed in the article.   In other words, the sole purpose of the article is to make a sale.  The only information the article provides is taken from Amazon reviews, which anyone can read.

No Unique Pictures

One easy way to spot a fake prepping website is by the lack of unique pictures.  Chances are the pictures were taken from Amazon, or somewhere like Pinterest. Look at the pictures, are they watermarked with the website name? If the pictures came from Amazon or Pinterest, chances are the website owner will not watermark them.

Here is an example:

Bass fishing on the Angelina River

I caught that large mouth bass and took the picture. As a result the picture is my property and I can watermark it.  The picture was taken in Bee Tree slough off the Angelina river near Jasper, Texas while on a fishing trip with my son.

Compare the picture of that bass to the pictures on a fake prepping website.  The pictures on the fake site will be generic and from somewhere like Amazon.

No Real Experience

Due to the type of articles on the fake prepping websites it should be easy to tell the author has no real experience with the equipment, or the topic, they are writing about.

Keep in mind the sole purpose of the article is to get the reader to click a link to Amazon and make a purchase.  Look at the article, is there any information provided outside what can be found in Amazon reviews?

For example, how many people write about bug out locations, yet have zero experience with remote cabins?

Bug out cabin

Bug out cabin in Southeast Texas

How is someone supposed to write an article about bugging out, when they have never bugged out? Spend decades spending the weekend at a remote cabin, hunting, fishing, foraging… and then write an article about bugging out. If they had spent weekends bugging out to a remote cabin, where are the pictures? Where are the exact details?

Final Thoughts on Fake Prepping Sites

Like a lot of things, prepping has turned into a commercial property by people who have no real interest in prepping.  Their sole purpose is to cash in on people who want to learn about prepping.

In all honesty, prepping is not about buying or stockpiling, it is about knowledge. The best prepping tool anyone could ever hope to have is knowledge.

When you see a website that focuses on “Buy this now”, pass that website up!

As someone who grew up in the 1970s and 1980s during the Cold War, It disgust me that certain people attempt to cash in on the prepping community. For some of us prepping is a way of life.

For example, everyday when I collect eggs I think about how many eggs I would need during a full collapse of society.  How many family members would depend on my home as a bug out location, and how much food would those family members need?

Based on those thoughts and the amount of food collected daily, I can figure out how many people can use my home as a bug out location.  How many fake prepping sites do that?


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